Introduced by Isha Datar, the executive director of New Harvest, both bioengineers began to research what made milk so uniquely creamy and delicious—milk protein—and how to replicate the protein in an animal-free way. What came next was a flood of emails from fans all over the world hungry for animal-free dairy. Press wanted to write about them. Investors wanted to get involved on the ground floor. Somehow, their crazy idea was resonating. It was offering a solution to a serious global need, and they’d inadvertently stumbled upon a solution to an existential threat to our planet. The vision started to take shape when Ryan and Perumal secured a seed round from Solina Chau, the founder of Horizons Ventures, who became one of their most passionate and supportive investors. Soon, they started searching for the smartest and most passionate experts around the world to help make their vision a reality. Together, they prove the brightest future is one we build together. Our new name was inspired by a study by dairy scientists that discovered cows produce more milk when listening to the song “Perfect Day,” by Lou Reed. For a company on a mission to make cows, people, and the planet happier, it was a perfect ﬁt. By early 2019, with regulatory approval for a new animal-free milk protein, Perfect Day developed their first product: ice cream. Since then, a growing catalog of brands and products are using Perfect Day’s animal-free protein from flora to make their products kinder and greener, without compromising taste, texture, or delight.