Cupcakes and Counting is a luxury cake atelier based in Dublin, Ireland. We specialise in bespoke and elegant wedding cakes that will surely add that extra ‘oomph’ to your special day. Imagination, creativity, and artistry are the core foundation of our work. Our wedding cakes are meticulously designed and hand-crafted to our clients’ vision while incorporating our own signature style. We don’t just make wedding cakes, we create centrepieces that exude class, grace, and sophistication.
MEET JEN ROJAS
Jen was a trained neuro and surgical theatre nurse with over 15 years of experience under her belt and now happily working as a full-time professional cake artist. Originally from the Philippines, she now lives in Dublin, Ireland with her husband and their two beautiful daughters. Jen has a deep affection for flowers and these beauties are the main inspiration for her work. She loves decorating her wedding cakes with handmade, delicate sugar flowers — finding a sense of accomplishment and satisfaction whenever she recreate and turn nature’s blooms into edible art.
Jen is an internationally recognised cake artist and has received numerous awards for her work with the recent one being named as one of the Top 10 Cake Artists UK & Ireland 2020 by Cake Masters Magazine.
Jen has also travelled to some of the major cities around the world teaching the art of sugar floristry and cake designing. London, Paris, Singapore, Bangkok, Manila to name a few. HOW WE STARTED
It was November 2013 when a super typhoon reduced the beautiful city of Tacloban in the Philippines to nothing but debris and rubbles. Jay, Jen’s husband, hailed from this city so they were personally affected by this tragedy. The damage was so severe that the city was left with no power, no food, no clean water, and no proper shelter. Jay’s family thankfully survived the onslaught, however, the number of casualties raised to alarming heights. The world moved its forces and extended as much help as they can. FIlipino and Irish organisations here in Ireland have also lent a helping hand. The support was overwhelming! Jen and Jay also decided to do a fundraising of their own by selling cupcakes. They were able to send a considerable amount of money to those who have been displaced and needing some financial assistance. The fundraising ended, however, the orders didn’t stop coming. People were still asking for their cupcakes. After a few months and some serious consideration, Cupcakes and Counting was born!MEET JEN ROJAS
Jen was a trained neuro and surgical theatre nurse with over 15 years of experience under her belt and now happily working as a full-time professional cake artist. Originally from the Philippines, she now lives in Dublin, Ireland with her husband and their two beautiful daughters. Jen has a deep affection for flowers and these beauties are the main inspiration for her work. She loves decorating her wedding cakes with handmade, delicate sugar flowers — finding a sense of accomplishment and satisfaction whenever she recreate and turn nature’s blooms into edible art.
Jen is an internationally recognised cake artist and has received numerous awards for her work with the recent one being named as one of the Top 10 Cake Artists UK & Ireland 2020 by Cake Masters Magazine.
Jen has also travelled to some of the major cities around the world teaching the art of sugar floristry and cake designing. London, Paris, Singapore, Bangkok, Manila to name a few. HOW WE STARTED
It was November 2013 when a super typhoon reduced the beautiful city of Tacloban in the Philippines to nothing but debris and rubbles. Jay, Jen’s husband, hailed from this city so they were personally affected by this tragedy. The damage was so severe that the city was left with no power, no food, no clean water, and no proper shelter. Jay’s family thankfully survived the onslaught, however, the number of casualties raised to alarming heights. The world moved its forces and extended as much help as they can. FIlipino and Irish organisations here in Ireland have also lent a helping hand. The support was overwhelming! Jen and Jay also decided to do a fundraising of their own by selling cupcakes. They were able to send a considerable amount of money to those who have been displaced and needing some financial assistance. The fundraising ended, however, the orders didn’t stop coming. People were still asking for their cupcakes. After a few months and some serious consideration, Cupcakes and Counting was born!